Paulo Henrique portrait
Paulo Henrique portrait

Sup! I'm Paulo Henrique

StorySpark
Founder StorySpark Mobile Web Brazil

I build mobile and web products through StorySpark.
Right now I'm shipping Fresta, Senda and OmniWell, while keeping the public surface stable for every release.

See Projects

Projects

I keep the homepage lean and let each block open into its own page, the same way the reference handles apps and web work as separate surfaces.

Fresta Fresta
Senda Senda
OmniWell OmniWell

Apps

Fresta, Senda and OmniWell are the current StorySpark products I maintain end to end, from release flow to public support.

FUT LIGA SC FUT LIGA SC
NeuroPad NeuroPad

Web & Desktop

Full-stack web apps and desktop tools shipped through StorySpark.

See Experience

Experience

This is the operating side of my work: product direction, launch support, frontend craft and the boring-but-critical public routes that keep apps review-ready.

2024 - Present

StorySpark

Founder · product, frontend and release systems
Now

Building the umbrella that holds the apps, the portfolio, the legal routes and the support surface in one coherent system.

Product direction Frontend Release ops

Current cycle

OmniWell

Health product
Live

A fuller wellbeing product with onboarding, profile structure, communication flows and a visual system built to feel complete.

Onboarding Profiles Messaging

Current cycle

Senda

Content + community
Live

A spiritual product line built around daily publishing, premium access, content rhythm and a calmer community-facing experience.

Publishing Community Subscriptions

Current cycle

Fresta

Calendar platform
Live

Festive calendars, campaign organization and operational clarity for a product that has to feel useful, light and easy to keep fresh.

Calendar UX Content ops Campaigns

Always on

Public support surface

Review-ready routes and contact paths
Infra

Privacy pages, data deletion guidance and stable contact routes maintained as part of the product, not as an afterthought.

Privacy pages Data deletion Store review

Skills

The stack is intentionally compact. I care more about a tight set of tools that can ship and keep running than an inflated wall of buzzwords.

Mobile

iOS-first product work with careful flow and polish.

S shipping now
SwiftUI

Interfaces, navigation and daily product iterations.

U core practice
Mobile UX

Readable flows, calmer hierarchy and store-ready screens.

Web

Frontend and backend choices for product surfaces that stay stable.

N frontend
Next.js

Structured pages, route organization and fast iteration.

R frontend
React

Composable UI for product and support-facing surfaces.

T typed UI
TypeScript

Safer iteration for apps, tooling and reusable logic.

S backend
Supabase

Auth, data and product plumbing without unnecessary weight.

Product

Enough design and writing to keep the product voice coherent.

F interface design
Figma

Layout studies, flows and visual refinement before build.

P decision making
Product strategy

Scope control, feature priorities and public positioning.

W public layer
Writing

Launch notes, blog posts and legal copy with a clear voice.

Infra

The small systems that make the visible product reliable.

D deploy
Docker

Predictable containers for the portfolio and support routes.

T routing
Traefik

Subdomain routing and TLS without turning ops into drama.

G workflow
GitHub

Source control and deployment handoff for small, fast cycles.

L support layer
Legal docs

Privacy and deletion routes shaped as product infrastructure.

Blog

The reference also had a writing layer, so this portfolio now does too: a small set of posts around shipping, public surfaces and product decisions.

Latest post

Shipping Three Products Without Breaking the Public Surface

What changes when you stop treating release notes, legal pages and support routes as admin work and start treating them as product.

March 12, 2026 4 min read
Build in public Launch ops Product systems
Read post

New note

Why Privacy Pages Are Part of Product Design

A short note on why these pages influence trust, review stability and the feel of the whole product.

March 5, 2026 3 min read
Read post

Build log

Building Mobile and Web Under the Same Roof

Why I prefer a smaller system where apps, portfolio and support surface evolve together instead of drifting apart.

February 26, 2026 3 min read
Read post