The visible app is only half the product
A lot of indie work is judged through the visible interface, but the launch experience is bigger than that. Users hit store listings, review teams check privacy and data deletion paths, and support questions arrive through whatever public route looks trustworthy enough to click. If that public surface is messy, the whole product starts to feel less serious.
That is why I stopped thinking about legal pages and support routes as a cleanup task after the build. They are part of the release itself. When those routes are stable, every app launch feels calmer.
Consistency removes avoidable friction
The biggest win from keeping things under one roof is consistency. If the apps share the same public language, the same contact logic and the same route structure, I spend less time reinventing how trust should look for each release. The product can evolve without the public surface turning into three different systems.
That does not mean every product must feel identical. It means the underlying support layer should behave predictably. Consistency is not only aesthetic. It is operational relief.
Small systems scale better than scattered fixes
The more products I ship, the more I care about systems that stay small and understandable. A portfolio page, app pages, legal routes and a blog can all live inside the same mental model if the structure is clear. That gives me one place to refine presentation, one place to keep routes healthy and one place to tell the story of what I am building.
For me, the goal is not complexity. The goal is a release surface that feels complete before anyone asks for it.